Multi-Vertical Lead Programs

Premium Qualified Leads supports multiple approved lead verticals through one platform.

The platform is designed for performance marketing programs where buyers need reliable lead delivery, reporting, compliance records, billing visibility, and quality claim workflows.

Example verticals

Supported or configurable verticals may include:

Business funding.
Tax relief.
Insurance.
Debt relief.
Financial services.
Home services.
Other approved performance marketing categories.

Availability depends on buyer approval, supplier approval, campaign requirements, compliance requirements, and commercial terms.

Why verticals differ

Each vertical may have different requirements for:

Required lead fields.
Qualification criteria.
Consent language.
Compliance proof.
Buyer eligibility.
Delivery method.
Claim policy.
Billing model.
Reporting fields.

For example, a funding lead may require business revenue fields, while an insurance lead may require policy interest or coverage type. A tax-related lead may require tax issue details, while a debt-related lead may require debt amount or hardship indicators.

How the portal handles multiple verticals

The buyer portal may show vertical-specific fields only when they apply to the buyer's account.

Buyers may see:

Lead type or vertical.
Campaign and source information.
Qualification details relevant to that vertical.
Delivery status.
Claim eligibility.
Billing status.
Compliance proof when enabled.

Suppliers may receive different field requirements depending on the approved campaign.

Public field guidance

Use neutral field names whenever possible:

General field	Vertical-specific example
Lead type	Funding, tax, insurance, debt relief
Qualification details	Revenue, tax amount, coverage type, debt amount
Consumer need	Funding need, tax issue, insurance interest
Source	Landing page, publisher, campaign
Consent proof	TCPA proof, trusted form, consent certificate

Buyers and suppliers should confirm final required fields during onboarding.