How Lead Delivery Works
Premium Qualified Leads manages the journey from lead submission to buyer delivery, reporting, billing, and quality review.
The exact workflow may vary by vertical, campaign, and account configuration, but most lead programs follow the same general path.
Standard lead flow
A lead is submitted by an approved supplier or generated by an approved campaign.
The platform checks required fields, source information, consent data, and duplicate rules where configured.
The lead is evaluated against buyer eligibility, delivery configuration, volume limits, and account status.
The lead is delivered through the buyer's approved delivery method.
The buyer can review the lead in the portal, export lead records, inspect delivery status, and submit a quality claim when eligible.
Billing, credits, compliance evidence, and reporting are updated according to the buyer agreement.
Common delivery methods
Buyers may receive leads through one or more approved delivery methods:
Delivery method | Description |
|---|---|
Buyer portal | Leads are available inside the buyer portal. |
Webhook | Leads are sent to a buyer-owned endpoint. |
Lead details or notifications are sent to approved recipients. | |
Google Sheets | Leads are added to an approved sheet when configured. |
SMS notification | Delivery alerts may be sent to approved contacts. |
CRM delivery | Leads may be pushed to an approved CRM or integration. |
Available delivery methods depend on account setup and enabled features.
Buyer-safe status language
The portal uses buyer-friendly language to explain what happened with a lead.
Status | Meaning |
|---|---|
Delivered | The lead was delivered to the buyer account. |
Delivery Pending | The lead is still being processed for delivery. |
Delivery Issue | The lead could not be delivered successfully and may require review. |
Claim Submitted | A quality claim was submitted for the lead. |
Claim In Review | The quality claim is being reviewed. |
Credited | A credit was approved or applied according to policy. |
Closed | The lead or claim workflow has been completed. |
What buyers should monitor
Buyers should regularly review:
New delivered leads.
Delivery status and webhook health.
Source and campaign performance.
Quality claim rates.
Invoice and credit activity.
Compliance evidence when enabled.
Buyers should contact support if a lead appears missing, a webhook is failing, or reporting does not match expected activity.