Reporting Definitions

This article defines common reporting terms used in the buyer portal, exports, invoices, and quality workflows.

Exact definitions may vary by buyer agreement or vertical, but these terms provide a common baseline.

Term	Definition
Delivered	A lead was made available to the buyer through an approved delivery method.
Accepted	The lead was received or retained under the buyer's normal workflow.
Returned	The buyer submitted the lead for return according to policy.
Disputed	The buyer submitted a claim that requires review.
Credited	A credit was approved or applied for the lead.
Rejected	The lead did not meet system, campaign, or account requirements.
Duplicate	The lead matched duplicate handling rules.
Pending	The lead, delivery, claim, or billing state is still being processed.

Term	Definition
Billable lead	A delivered lead that qualifies for billing under the buyer agreement.
Invoice	A billing document summarizing charges and adjustments.
Payment	A payment recorded against an invoice or account balance.
Credit	An approved reduction to an invoice or account balance.
Balance	The remaining amount owed after payments and credits.
Past due	An unpaid balance after the due date.

Term	Definition
Lead volume	Number of leads delivered or recorded during a selected period.
Return rate	Returned leads divided by delivered leads for the selected period.
Dispute rate	Disputed leads divided by delivered leads for the selected period.
Acceptance rate	Accepted leads divided by delivered leads, where available.
Source performance	Lead activity grouped by source.
Campaign performance	Lead activity grouped by campaign.
SubID performance	Lead activity grouped by SubID or publisher tracking value.

Reports may be based on delivered date, invoice date, claim date, or payment date depending on the page.

If totals do not match across pages, confirm that the same date range and metric basis are being used.